Updated: Aug 1, 2019
By Maurice L. Williams
July 26, 2019
We Are The Brand
With all the controversy surrounding the high end brands using "black face" it is refreshing to witness the evolution of a hot upscale clothing line created by two male Black Faces! We Are The Brand (WATB) powered by Co-Founders, Eric Allen and Russell Williams have become a force to be reckoned with as it relates to the latest trends in fashion. The feel of their movement is symbolic to that of the FUBU phenomenon of the 90's.
I was blessed with the opportunity to observe as the duo impressed hundreds of people with unique luxury pieces as well as stylish urban drip. Their clothing makes you feel included because you can tell it was designed with people of color in mind. "We are The Brand" represents inclusion, love for the culture and love of the craft.
Eric and Russ are honorable and professional men who possess keen fashion sense with enough talent to make it all come together. "We're located in Harlem NYC but we represent all the boroughs. We're just out here showing love, trying to get everybody in tune. It's all about showing love" say Russ.
To learn more about WE ARE THE BRAND visit their website: www.wearethebrand.net